Empowered Women's Salon

MY PAST

I was born and raised in Bucharest, Romania, during the harsh years of communism. As a child, I used to spend my summers with my great-grand parents on their organic farm. It was a pristine farm in a remote village and I remember it being truly serene and beyond magical.

After college, at the age of 23, I moved to a place where a different kind of magic was made... Hollywood, California! It was a dream come true. Immigration has been a deep spiritual experience for me. Right off, I landed a job at Paramount Pictures in the finance department. I understood then what it is like to work in a high energy environment and high profile business. During my seven years at Paramount, I served as liaison between high level "A-list" Hollywood producers, studio department heads and creative executives. Although there were challenges along the way, coming from a foreign country, I quickly fell in love with Los Angeles and could sense on a very deep level that I landed here for a reason.

The reason was to unfold through a series of circumstances; marriage followed by divorce, culture shock, career transition, immigration, entrepreneurship, losing everything in a house fire, re-inventing my life, triumph and despair. It was then that I began to seek the bigger and deeper questions about my life, which in turn, led me to a unique Master's program in Spiritual Psychology at the University of Santa Monica. Simply put, it changed my life. I discovered what it meant to be an authentic, empowered and enthusiastic co-creator in my own life.

THE PRESENT

My work is my play.

I live an abundant life in a charming beach town on the outskirts of Los Angeles, with my husband, our twin boys, our daughter, and dog.

I co-created my life in a way that allows me to have a fulfilling career and be present and engaged with my family. When I am not coaching from my office or speaking to organizations, you can find me strolling to the Farmer's Market, playing on the beach with my kids, heading to a yoga class in town, having tea with a dear friend, or smelling the roses in the botanic garden.

I founded Wellness of Leadership (http://www.WelnessOfLeadership.com), a boutique coaching and consulting firm whose mission is to empower leaders to radiant health and authentic success, with a focus on self-aware and self-leadership. I am passionate about empowering men and women to find their balance, reclaim their health, get their body and magnetism back, find their voice, and live wildly successful lives.

I have been guided to create Empowered Women's Salon, a mastermind community of women who want to live and give big, who are ready to make a difference. My vision is to have thousands of women trained to host these salons in their own communities around the world. This is an exciting time in history when women are being called to step up and lead.

Over the last 10 years, I have coached many leaders worldwide on business, presence, weight loss, digestive health, integrative nutrition, exercise, relationships, career transition, human potential, positive psychology, conscious leadership, stress reduction, emotional intelligence, mindfulness, and preventive health. I have worked with company presidents, executives, lawyers, physicians, writers, teachers, parents, college students, politicians, computer scientists, leaders in education, and everyone in between.

I design and implement leadership development and corporate wellness programs for organizations. I speak internationally on topics of wellness and conscious leadership. I believe that the key is in creating healthy environments where vibrant employees can thrive. When employees are well, profits excel.

I innovated the personal injury industry by bringing life and health coaching into the treatment plan of clients with personal injuries. I work closely with personal injury attorneys across the country. It has been my dream to make coaching accessible to those who need it the most: people in crisis, people in physical and emotional pain. Learn about personal injury coaching here: http://www.personalinjurycoaching.com

A year ago a launched a neurofeedback startup in Romania. We bring top neurofeedback training and equipment to medical professionals and therapists in the region.

Both academically trained and professionally certified, I successfully leverage my real world corporate and entrepreneurial experience to effectively help leaders grow and optimize their full potential. Bilingual in English and Romanian, and conversational in Spanish, I am an award-winning speaker and workshop facilitator in USA and Europe.

When I started executive coaching with Florentina I had many problems in my personal and professional life. I used to argue with my ex husband and teenage kids. There was a lot of tension. With my coach’s guidance I learned to set boundaries and to take care of myself. Now I have a harmonious relationship with my family. At work I was going through a tough transition. My coach helped me to increase my confidence level, to let go of my limiting thoughts and beliefs, and to recognize my talents, my strengths, and my contribution to the organization. Now I feel confident to ask questions in my interaction with my co-workers. I have the courage to ask for what I want. I learned a lot about health and lifestyle. Florentina created a safe space for me to open up like I never did with anyone before. She empowered me to see things from a whole new perspective. This was transformational. I clarified my vision for my life. I feel like I am starting my life over again."

Kaiser Permanente corporate coaching client

"Florentina has guided me during a transitional period in my life. She has helped me convert my intentions into goals. She has helped me see the positive aspect of life and learn how to love myself for who I am. She always helps me identify what are my great qualities. Florentina has a way to help you see different perspectives of things. She is very approachable and I feel comfortable talking to her."

Carla - IT Manager, Torrance, CA

In addition, in October 2016 I personally signed up with Florentina for a six-month coaching program. I thought it was a crucial moment in my life as I was approaching my midlife and knew that new, supportive health habits would be harder to adopt and maintain later on. My goals focused on becoming more physically fit & toned which required more frequent & strategic workouts and adopting a healthier diet. My goals were not centered so much around my weight (I only had about 3-5 pounds to lose) but around getting more muscular definition, improving my cardiovascular fitness, improving my endurance and flexibility.
Florentina has always been incredibly professional, knowledgeable and kind. During our weekly calls, she asked me pertinent questions, gave me enough space to explore why some things worked and others didn't. In my case, I appreciated that she was incredibly encouraging and thoughtful, exploring with me what showed up on my journey, rather then being too pushy. I always felt stretched and encouraged, never pressured.
The process of reporting to someone I believe holds one accountable in the best of ways. This process of reporting to Florentina over a six-month period has not only helped me reach my dietary and fitness goals; the best part of it was that it was long enough to create for me a new modus operandi, a new way of being, of exercising and eating, that I believe are now my new second nature. It’s been almost a year since the completion of the program and I am still at the ideal weight and ideal fitness level.

I am incredibly grateful for Florentina’s support and for all the skills, techniques and knowledge she brought to the table not only for me but also for the students she has coached within the Blue Heron Foundation program. I highly recommend her."

Stefania Magidson, President Blue Heron Foundation, Beverly Hills, CA

Florentina is an amazing life coach who has been helping me push my potential, and to dig deep into who I really am. We all have our ups and downs every week and every month. When things are on the up, Florentina knows to push me further and seek higher possibilities. When I'm down, she knows just the way to pick me up to get back on track. She's a great coach to help me grow my business, to better my relationships, and to improve myself as a person.

Maiko Morotani, Physical Therapist Long Beach, CA

I have been working with Florentina for two years, and I have made so much progress on my path that I want to express my gratitude and share my appreciation for her with anybody who is looking for a coach.: Florentina is the best! In my private session with her she asked me all the questoons that I needed to be asked, but I didn;t knwo I needed. She never gave me answers: she guided me to find my own answers, in my own way, on my own journey. She is a great listener, always showing attention and empathy, inspiring and kind-hearted, gentle and firm. In our group meetings, with the Empowered Women Salon, she created the perfect welcoming and empowering atmosphere for us to express ourselves and establish friendship and cooperation in a truly magical way. I highly recommend Florentina as a coach? She is absolutely amazing, she really cares and suports you all the way!

Clara Benali, school teacher, Redondo Beach, CA

Speaking Testimonials:

"As my wellness of leadership coach, Florentina Alden has supported me throughout my corporate career to understand the relationship between my physical wellness and my performance on the job. She speaks eloquently, passionately and clearly about nutrition, wellness and leadership to audiences of all sizes. I continue to benefit from the wisdom of this remarkable educator, mentor and coach. Anyone who attends her talks, seminars or workshops walks away inspired and more attuned to the needs of his/her individual body, and empowered to make a change for the better.”

Noushin Bayat, EdD, Leadership and Change Management Consultant, Nestle, Los Angeles, CA

"I have had the pleasure of hearing Florentina speak at workshops, and in Toastmasters. As a workshop facilitator Florentina allows the freedom for the group to bond and grow close while keeping focused on the end goal for each individual attendee. Florentina is gifted in both active listening and articulating ideas with presence of thought and deliberation. As a speaker, her speeches are motivational and inspiring. Through life experiences, her intuitive nature and her studies, Florentia offers a wealth of knowledge and guidance. She is a very engaging speaker and facilitator, it is always a joy to hear Florentina speak."

Homa Sajadian Sikon, L.Ac., Dipl.Ac., Owner - Acupuncture By Homa

AcubyHoma.com

"Florentina’s thoughts on how we can all make beneficial lifestyle choice through managing our food, exercise and rest, provide an easily understood equation that provides the solution to our personal energy management needs. Many times I found her presentations both engaging and thought provoking and I have no doubt that many of us will be implementing her advice and reaping the benefits of doing so. I was amazed at the amount of information and transformation she was always able to deliver into the limited framework of the session times."

Daniela Neacsu, MBA, Manager - Western Federal Credit Union, Torrance, California

"I have had the pleasure of listening to Florentina speak on several occasions. Her speeches are empowering, inspiring, and leave me, invariably, wanting to follow her advice. As a listener, I feel safe with her because she is not heavy-handed nor is she trying to don an inauthentic enthusiasm. Instead, Florentina's strength comes from her warm, inner glow".

H.J. A. Swan, Author, Speaker - Hermosa Beach, CA

"It was a real pleasure to have Florentina speak about sugar addiction at our organization. I still tell my friends about the amount of “sugar packets” in certain drinks! Mind blowing! I have honestly made conscious decisions since then and in only a couple of weeks I noticed a slight difference not only in my waistline, buy also in my energy."

Lisa, Business Owner - Hermosa Beach, CA